Graphic and Multimedia Design, AAB (GMD-AAB)

CIP Code: 110803

Program Description

The Associate of Applied Business in Graphic and Multimedia Design is a program that prepares students for employment after two years of study. Students will gain skills for collateral material for both print and digital media in branding, information design, promotional and advertising, publication, and web design. Students will use various software packages and design techniques to develop products for business, communications, marketing and other related areas.

Students will develop a strong foundation in the field of graphic and visual communication building a base of knowledge of color, typography, illustration, page layout, image and video manipulation. Classes have hands-on experience with software including industry standards such as Photoshop, Illustrator, InDesign, Animate, Premiere Pro, and HTML/CSS coding. Students completing the program will develop a portfolio of work to showcase design skills and software aptitude when applying for a position in the design field.

Program Admission Requirements

This academic program does not have admission requirements beyond regular admission to Wright State University - Lake Campus. Any student is eligible to declare this academic program.

Program Learning Objectives

Students enrolled in this program will learn to:

communicate effectively
concept and apply communication design skills to develop solutions for challenging situations within an organizational setting
understand the ethics of graphic and multimedia design
utilize current technology in the graphic design and digital media field

Program Learning Outcomes

As a result of their learning experience, graduates of this program can:

demonstrate effective graphic communication skills
apply graphic communication skills to communicate a concept in a business setting
demonstrate ethics and responsibility in the communication field
demonstrate proficiency using graphic design and digital media software

For More Information

Program Requirements

I. Wright State Core: 16 Hours

Specific Core classes in some of the Elements may be required by some majors. When this occurs, the specific Core courses required will be listed below. In Elements where a specific course is not required, students can choose any course from the Wright State Core Program Requirements.

Element A - English Composition: 3 Credit Hours

First-Year Writing Course (3 credit hours)

All students must successfully complete ENG 1100.  Based on Writing Placement level, some students may be required to enroll in a corequisite course (DEV 0100). 
ENG 1100 - Academic Writing and Reading Credit Hour(s): 3

Element B - Mathematics, Statistics, and Logic: 3 Credit Hours

Students will select one Element B course from the approved Wright State Core Program Requirements list. Based on Math Placement Level, students may need additional prerequisite or corequisite coursework in mathematics prior to enrollment in the course chosen.

Element C - Arts and Humanities: 3 Credit Hours

Students will select an Arts and Humanities course from the approved Wright State Core Program Requirements.

Element D - Social and Behavioral Sciences: 3 Credit Hours

Students will select a Social and Behavioral Sciences course from the approved Wright State Core Program Requirements.

Element E - Natural Sciences: 4 Credit Hours

Students will select a Natural Science course from the approved Wright State Core Program Requirements. The course must contain a laboratory.

II. Major Requirements: 44 Credit Hours

IT 1010 - Graphic Terminology and Design Credit Hour(s): 3
IT 1210 - Introduction to Photography for Design and Science Credit Hour(s): 3
IT 1300 - Illustration Credit Hour(s): 3
IT 1400 - Layout and Typography Credit Hour(s): 3
IT 1410 - Digital Media I Credit Hour(s): 3
IT 2010 - Photoshop I Credit Hour(s): 3
IT 2020 - Photoshop II Credit Hour(s): 3
IT 2200 - Web Theory and Design I Credit Hour(s): 3
IT 2210 - Web Theory and Design II Credit Hour(s): 3
IT 2220 - Digital Animation Credit Hour(s): 3
IT 2300 - E-Commerce Advertising Credit Hour(s): 3
IT 2320 - Publication Design Credit Hour(s): 3
IT 2350 - Branding Experience Concepts Credit Hour(s): 3
IT 2400 - Employment Portfolio Development Credit Hour(s): 2
IT 2500 - Promotional Design Credit Hour(s): 3

Total: 60 Hours

Graduation Planning Strategy

A Graduation Planning Strategy (GPS), also known as a four-year guide, is an academic tool showing one example of how a program can be completed in a certain amount of time. All Wright State undergraduate majors can be completed in four years with careful planning. Some programs may require summer coursework. Time to degree is dependent on many factors including student placement in mathematics and writing courses, CCP and AP coursework, transfer coursework, and other variables.

This GPS is valid for this year’s Academic Catalog only and is subject to change. This GPS is a recommendation only and your actual program may vary. Students should consult with their academic advisor on a regular basis and create a personalized plan to degree completion.

Graphic and Multimedia Design, AAB, Lake Campus (GPS)