2025-2026 DRAFT Academic Catalog

Nov 09, 2024

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2025-2026 DRAFT Academic Catalog [ARCHIVED CATALOG]

Marketing, BSB (GPS)

This plan outlines a four-year path to graduation. You are expected to satisfy all “success marker” courses, grades, and GPAs as specified. For part-time students and students needing to complete background material, this schedule represents the order in which courses should be taken. This suggested plan to four-year graduation does not replace regular advising appointments. Some course offerings may change.

Term One

ENG 1100 - Academic Writing and Reading Credit Hour(s): 3

Total: 13 Credit Hours

Term Two

MKT 1500 - Personal Marketing for Career Success Credit Hour(s): 3

Total: 16 Credit Hours

Term Three

MTH 2280 - Business Calculus Credit Hour(s): 4
ACC 2010 - Accounting Principles I Credit Hour(s): 3
MS 2040 - Introduction to Business Statistics Credit Hour(s): 3
MKT 2500 - Principles of Marketing Credit Hour(s): 3
EC 2040 - Principles of Microeconomics Credit Hour(s): 3
EC 2050 - Principles of Macroeconomics Credit Hour(s): 3

Total: 16 Credit Hours

Term Four

ENG 2100 - Research Writing and Argumentation Credit Hour(s): 3
ACC 2020 - Accounting Principles II Credit Hour(s): 3
MS 2050 - Quantitative Business Modeling Credit Hour(s): 3
FIN 2210 - Financial Management I Credit Hour(s): 3
EC 2040 - Principles of Microeconomics Credit Hour(s): 3
EC 2050 - Principles of Macroeconomics Credit Hour(s): 3

Total: 15 Credit Hours

Term Five

ENG 3000 - Business Writing Credit Hour(s): 3
LAW 3000 - Legal Environment of Business Credit Hour(s): 3
MGT 3100 - Management and Organizational Behavior Credit Hour(s): 3
MKT 3100 - Consumer and Organizational Buyer Behavior Credit Hour(s): 3

Total: 15 Credit Hours

Term Six

MIS 3000 - Fundamentals of Information Systems Credit Hour(s): 3
MGT 3110 - Business Ethics and Leadership Development Credit Hour(s): 3
SCM 3070 - Operations and Supply Chain Management Credit Hour(s): 3

Total: 15 Credit Hours

Term Seven

MKT 3500 - Marketing Research and Decision Making Credit Hour(s): 3
EC 3010 - Economics of Global Money Markets Credit Hour(s): 3

Total: 15 Credit Hours

Term Eight

MGT 4990 - Strategy: Domestic & International Perspectives Credit Hour(s): 3
MKT 4900 - Marketing Strategy Credit Hour(s): 3

Total: 15 Credit Hours

Note(s):

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