2025-2026 DRAFT Academic Catalog

Sep 19, 2024

2025-2026 DRAFT Academic Catalog [ARCHIVED CATALOG]

Marketing, BSB (MKT-BSB)

Program Description

The marketing program gives students a thorough grounding in the concepts and techniques needed to make marketing decisions in any organization. In addition to a survey course in principles of marketing, marketing majors study consumer behavior, international marketing, marketing analysis, and marketing strategy. They must also participate in major marketing projects at the senior level.

Marketing careers are far-reaching, touching on all components of the marketing mix-product, promotion, pricing, and channels of distribution. In turn, each of these areas offers dozens of specific job opportunities. For example, the promotional area includes careers in advertising, public relations, personal selling, and merchandising. Moreover, a single area, such as advertising, can offer more than two dozen special career orientations. There are rewarding career opportunities in virtually all fields of endeavor. Other major employment tracks include retailing, marketing research, product management, personal selling, and strategic planning.

Admission Requirements

Prospective Students:

The Raj Soin College of Business offers direct admission to their major programs to first year students who meet the following criteria:

3.25 high school grade point average
22 ACT score or 130 SAT score.

Current Wright State students intending to major in business will be admitted if they meet the following criteria:

2.50 minimum cumulative grade point average
3 semester credit hours earned

Program Learning Outcomes

Graduates will be able to:

suggest appropriate marketing research for marketing problems ad interpret marketing research results
describe the internal and external influences on marketing
provide examples of consumer behavior and explain how consumer behaviors affects marketing decisions
suggest appropriate marketing strategies and tactics for business situations
explain strategic planning and develop a marketing plan for an organization.

For More Information

Program Requirements:

I. Wright State Core: 36 Credit Hours

As a part of the requirements for a bachelor’s degree at Wright State University, all students must complete the Wright State Core, a general education curriculum. Most programs require 36 hours in the Core, some programs may require additional hours.

Specific Core classes in some of the Elements may be required by some majors. When this occurs, the specific Core courses required will be listed below. In Elements where a specific course is not required, students can choose any course from the Wright State Core Program Requirements.

First-Year Seminar: 3 Credit Hours

All students must successfully complete a First-Year Seminar during their first year. Transfer students who transfer 24 or more credit hours (post high school graduation) are exempt from this requirement and will need to satisfy three additional credit hours in the Additional Core Courses category.

Element A - English Composition: 3 Credit Hours

All students must successfully complete ENG 1100. Based on Writing Placement level, some students may be required to enroll in a corequisite course.

ENG 1100 - Academic Writing and Reading Credit Hour(s): 3

Second-Year Writing Course: 3 Credit Hours

ENG 2100 - Research Writing and Argumentation Credit Hour(s): 3

Element B - Mathematics, Statistics, and Logic: 4 Credit Hours

Required:

EC 1050 - Elementary Mathematical Economic and Business Models and Methods Credit Hour(s): 4
or
MTH 2280 - Business Calculus Credit Hour(s): 4

Element C - Arts and Humanities: 6 Credit Hours

Students will select two Arts and Humanities courses, with different course prefixes from the approved Wright State Core Program Requirements. One course must fulfill the History requirement.

History Requirement (3 credit hours)

Choose 1 course from the list below:
CLS 1500 - Introduction to Greek and Roman Culture Credit Hour(s): 3
HST 1100 - Western Civilizations to 1500 Credit Hour(s): 3
HST 1200 - The West and the World since 1500 Credit Hour(s): 3
Arts and Humanities Course (3 credit hours)

Choose an additional Arts and Humanities course (a different prefix from what is chosen above) from the approved Wright State Core Program Requirements.

Element D - Social Sciences: 6 Credit Hours

Required:

EC 2040 - Principles of Microeconomics Credit Hour(s): 3
FIN 2050 - Personal Financial Decision Making Credit Hour(s): 3

Element E - Natural Sciences: 7 Credit Hours

Students will select two Natural Science courses, from the approved Wright State Core Program Requirements. At least one course must contain a laboratory.

Additional Core Courses: 4 Credit Hours

Students will select up to 4 additional credit hours from Elements A-E from the approved Wright State Core Program Requirements to reach the 36 minimum hours required in the Core. Unless specified by the student’s major, these are selected by the student. When a major has required courses in this area, the specific Core course(s) required will be listed below.

EC 2050 - Principles of Macroeconomics Credit Hour(s): 3
and

One course to reach the minimum of 36 credit hours required

Additional Core Requirements

Within the 36 credit hours of the Wright State Core students must successfully complete the following:

One Global Inquiry (GI) course

Two Inclusive Excellence (IE) courses

One to two Integrated Writing (IW) courses. To meet degree requirements all students must complete a minimum of 3 IW courses by choosing either (a) 1 in the Core and 2 in the major or (b) 2 in the Core and 1 in the major. Students should check their major program requirements for courses that fulfill Integrated Writing.

Students who do not make choices within the 36 required hours of the Core to fulfill the GI, IE, and IW requirements will take additional Core hours beyond the minimum of 36.

II. Business Core Requirements: 42 Credit Hours

Courses that may be taken prior to admission to RSCOB: 18 Credit Hours

ACC 2010 - Accounting Principles I Credit Hour(s): 3
ACC 2020 - Accounting Principles II Credit Hour(s): 3
FIN 2210 - Financial Management I Credit Hour(s): 3
MKT 2500 - Principles of Marketing Credit Hour(s): 3
MS 2040 - Introduction to Business Statistics Credit Hour(s): 3
MS 2050 - Quantitative Business Modeling Credit Hour(s): 3

Courses that require admission to RSCOB: 24 Credit Hours

EC 3010 - Economics of Global Money Markets Credit Hour(s): 3
ENG 3000 - Business Writing Credit Hour(s): 3
LAW 3000 - Legal Environment of Business Credit Hour(s): 3
MGT 3100 - Management and Organizational Behavior Credit Hour(s): 3
MGT 3110 - Business Ethics and Leadership Development Credit Hour(s): 3
MGT 4990 - Strategy: Domestic & International Perspectives Credit Hour(s): 3
MIS 3000 - Fundamentals of Information Systems Credit Hour(s): 3
SCM 3070 - Operations and Supply Chain Management Credit Hour(s): 3

III. Marketing Major Requirements: General Track: 27 Credit Hours

MKT Required Courses: 9 Credit hours

MKT 3100 - Consumer and Organizational Buyer Behavior Credit Hour(s): 3
MKT 3500 - Marketing Research and Decision Making Credit Hour(s): 3
MKT 4900 - Marketing Strategy Credit Hour(s): 3

MKT Elective Courses: 18 Credit hours

Choose six courses from the list below (18 credit hours):

MKT 3200 - Principles of Selling Credit Hour(s): 3
MKT 3300 - International Marketing Credit Hour(s): 3
MKT 3400 - Integrated Marketing Communications Credit Hour(s): 3
MKT 3600 - Retailing and E-Commerce Credit Hour(s): 3
MKT 3700 - Creativity, Problem Solving, and Communication Credit Hour(s): 3
MKT 4100 - Digital Marketing Credit Hour(s): 3
MKT 4300 - Entrepreneurship Credit Hour(s): 3
MKT 4400 - Services Marketing Credit Hour(s): 3
MKT 4600 - Advanced Retailing Credit Hour(s): 3
MKT 4650 - Marketing Analytics Credit Hour(s): 3
MKT 4700 - Marketing Challenges Credit Hour(s): 3
MKT 4780 - Honors: Independent Study in Marketing Credit Hour(s): 3
MKT 4800 - Internship in Marketing Credit Hour(s): 3
MKT 4850 - Special Topics in Marketing Credit Hour(s): 3
MKT 4870 - Independent Studies in Marketing Credit Hour(s): 1 to 4

IV. General Electives: 15 Credit Hours

Students must earn a minimum of 120 credit hours for a baccalaureate degree. If the total number of credit hours in the WSU Core (general education program) and the major requirements do not total at least 120 credits, students will choose additional courses (general electives) to meet the minimum required 120 credit hours. Students may choose from any undergraduate course in the Academic Catalog for which they meet the course prerequisites and for which they do not already have earned credit.

Total: 120 Credit Hours

Graduation Planning Strategy

A Graduation Planning Strategy (GPS), also known as a four-year guide, is an academic tool showing one example of how a program can be completed in a certain amount of time. All Wright State undergraduate majors can be completed in four years with careful planning. Some programs may require summer coursework. Time to degree is dependent on many factors including student placement in mathematics and writing courses, CCP and AP coursework, transfer coursework, and other variables.

These guides are valid for this year’s Academic Catalog only and are subject to change. These guides are a recommendation only and your actual program may vary. Students should consult with their academic advisor on a regular basis and create a personalized plan to degree completion.