2025-2026 Academic Catalog 
    
    Mar 11, 2026  
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2025-2026 Academic Catalog

MKT 7950 - Marketing Analytics: Big Data and Predictions


Credit Hour(s): 3

Course Description: In this course, students conduct practical applications of technologies, from prediction to marketing intelligence to marketing analytics. Specific data analytic methodologies covered include predictive analytics, data mining, text mining, and Big Data related technologies.

Prerequisite(s): Graduate level MBA 7600 Minimum Grade of C and Graduate level MKT 7800 Minimum Grade of C (MKT 7800 can be taken concurrently)

Enrollment Restrictions: Must be enrolled in one of the following levels: Graduate, Medical, Professional.

Course Level: Graduate
Schedule Type(s): Lecture
Grade Mode: Standard
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