2025-2026 Academic Catalog 
    
    Mar 19, 2026  
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2025-2026 Academic Catalog

MKT 4670 - Marketing Analytics: Tools and Insights


Credit Hour(s): 3

Course Description: Students gain hands-on experience with analytical tools to analyze marketing data and support marketing decisions that create value and build competitive advantage. Topics include demand estimation, segmentation, and web/social media analytics.

Prerequisite(s): BUS Tier II Complete 11 (the following must be completed: ACC 2010, 2020; EC 2040, 2050; EC 1050 or MTH 2280; ENG 1100, 2100; FIN 2210; MKT 2500; MS 2040, 2050)

Course Level: Undergraduate
Schedule Type(s): Lecture
Grade Mode: Standard
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