2019-2020 Academic Catalog

Nov 25, 2024

2019-2020 Academic Catalog [ARCHIVED CATALOG]

Marketing, BSB

Program Description:

The marketing program gives students a thorough grounding in the concepts and techniques needed to make marketing decisions in any organization. In addition to a survey course in principles of marketing, marketing majors study consumer behavior, international marketing, marketing analysis, and marketing strategy. They must also participate in major marketing projects at the senior level.

Marketing careers are far reaching, touching on all components of the marketing mix-product, promotion, pricing, and channels of distribution. In turn, each of these areas offers dozens of specific job opportunities. For example, the promotional area includes careers in advertising, public relations, personal selling, and merchandising. Moreover, a single area, such as advertising, can offer more than two dozen special career orientations. There are rewarding career opportunities in virtually all fields of endeavor. Other major employment tracks include retailing, marketing research, product management, personal selling, and strategic planning.

For additional information:

Program Requirements:

I. Wright State Core: 39 Hours

Element One: 6 Hours

Element Two: 4 Hours

Required:

MTH 2280 - Business Calculus Credit Hour(s): 4
or
EC 1050 - Elementary Mathematical Economic and Business Models and Methods Credit Hour(s): 4

Element Three: 6 Hours

Element Four: 3 Hours

Element Five: 6 Hours

Required:

EC 2040 - Principles of Microeconomics Credit Hour(s): 3 or
EC 2050 - Principles of Macroeconomics Credit Hour(s): 3 (one course: 3 hrs)
FIN 2050 - Personal Financial Decision Making Credit Hour(s): 3

Element Six: 8 Hours

Additional Core Courses: 6 Hours

Required: Select either

EC 2040 - Principles of Microeconomics Credit Hour(s): 3 or
EC 2050 - Principles of Macroeconomics Credit Hour(s): 3 (one course: 3 hrs) not taken for Element Five

II. Business Core Requirements: 42 Hours

Courses that may be taken prior to admission to RSCOB:

ACC 2010 - Accounting Principles I Credit Hour(s): 3
ACC 2020 - Accounting Principles II Credit Hour(s): 3
MS 2040 - Introduction to Business Statistics Credit Hour(s): 3
MS 2050 - Quantitative Business Modeling Credit Hour(s): 3
MKT 2500 - Principles of Marketing Credit Hour(s): 3
FIN 2210 - Financial Management I Credit Hour(s): 3

Courses that require admission to RSCOB:

ENG 3000 - Business Writing Credit Hour(s): 3
EC 3010 - Economics of Global Money Markets Credit Hour(s): 3
LAW 3000 - Legal Environment of Business Credit Hour(s): 3
MGT 3100 - Management and Organizational Behavior Credit Hour(s): 3
MIS 3000 - Fundamentals of Information Systems Credit Hour(s): 3
SCM 3070 - Operations and Supply Chain Management Credit Hour(s): 3
MGT 3110 - Business Ethics and Leadership Development Credit Hour(s): 3
MGT 4990 - Strategy: Domestic & International Perspectives Credit Hour(s): 3

III. Marketing Major Requirements: General Track: 27 Hours

MKT Required Courses: 9 hours

MKT 3100 - Consumer and Organizational Buyer Behavior Credit Hour(s): 3
MKT 3500 - Marketing Research and Decision Making Credit Hour(s): 3
MKT 4900 - Marketing Strategy Credit Hour(s): 3

MKT Elective Courses: 18 hours

MKT 3600 - Retailing and E-Commerce Credit Hour(s): 3
MKT 4300 - Entrepreneurship Credit Hour(s): 3
MKT 4600 - Advanced Retailing Credit Hour(s): 3
MKT 4100 - Digital Marketing Credit Hour(s): 3
MKT 4400 - Services Marketing Credit Hour(s): 3
MKT 4800 - Internship in Marketing Credit Hour(s): 3
MKT 4850 - Special Topics in Marketing Credit Hour(s): 3
MKT 4870 - Independent Studies in Marketing Credit Hour(s): 1 to 4
MKT 4780 - Honors:Ind Study in Marketing Credit Hour(s): 3
MKT 3200 - Principles of Selling Credit Hour(s): 3
MKT 3300 - International Marketing Credit Hour(s): 3
MKT 3400 - Integrated Marketing Communications Credit Hour(s): 3
MKT 3700 - Creativity, Problem Solving, and Communication Credit Hour(s): 3
MKT 4650 - Marketing Analytics Credit Hour(s): 3
MKT 4700 - Marketing Challenges Credit Hour(s): 3

IV. Electives: 12 Hours

Total: 120 Hours

Graduation Planning Strategy

The Graduation Planning Strategy (GPS) has been created to illustrate one option to complete degree requirements within a particular time frame. Students are encouraged to meet with their academic advisor to adjust this plan based on credit already earned, individual needs or curricular changes that may not be reflected in this year’s catalog.

Concentrations

Customer Insight Concentration

Program Requirements:

I. Wright State Core: 39 Hours

Element One: 6 Hours

Element Two: 4 Hours

Required:

MTH 2280 - Business Calculus Credit Hour(s): 4
or
EC 1050 - Elementary Mathematical Economic and Business Models and Methods Credit Hour(s): 4

Element Three: 6 Hours

Element Four: 3 Hours

Element Five: 6 Hours

Required:

EC 2040 - Principles of Microeconomics Credit Hour(s): 3 or
EC 2050 - Principles of Macroeconomics Credit Hour(s): 3 (one course: 3 hrs)
FIN 2050 - Personal Financial Decision Making Credit Hour(s): 3

Element Six: 8 Hours

Additional Core Courses: 6 Hours

Required: Select either

EC 2040 - Principles of Microeconomics Credit Hour(s): 3 or
EC 2050 - Principles of Macroeconomics Credit Hour(s): 3 (one course: 3 hrs) not taken for Element Five

II. Business Core Requirements: 42 Hours

Courses that may be taken prior to admission to RSCOB:

ACC 2010 - Accounting Principles I Credit Hour(s): 3
ACC 2020 - Accounting Principles II Credit Hour(s): 3
MS 2040 - Introduction to Business Statistics Credit Hour(s): 3
MS 2050 - Quantitative Business Modeling Credit Hour(s): 3
MKT 2500 - Principles of Marketing Credit Hour(s): 3
FIN 2210 - Financial Management I Credit Hour(s): 3

Courses that require admission to RSCOB:

ENG 3000 - Business Writing Credit Hour(s): 3
EC 3010 - Economics of Global Money Markets Credit Hour(s): 3
LAW 3000 - Legal Environment of Business Credit Hour(s): 3
MGT 3100 - Management and Organizational Behavior Credit Hour(s): 3
MIS 3000 - Fundamentals of Information Systems Credit Hour(s): 3
SCM 3070 - Operations and Supply Chain Management Credit Hour(s): 3
MGT 3110 - Business Ethics and Leadership Development Credit Hour(s): 3
MGT 4990 - Strategy: Domestic & International Perspectives Credit Hour(s): 3

III. Marketing Major Requirements: Customer Insight Track: 33 Hours

MKT Required Courses: 9 hours

MKT 3100 - Consumer and Organizational Buyer Behavior Credit Hour(s): 3
MKT 3500 - Marketing Research and Decision Making Credit Hour(s): 3
MKT 4900 - Marketing Strategy Credit Hour(s): 3

Customer Insight Track: 9 hours

Required

MKT 3600 - Retailing and E-Commerce Credit Hour(s): 3
MKT 4300 - Entrepreneurship Credit Hour(s): 3
MKT 4650 - Marketing Analytics Credit Hour(s): 3

Marketing Electives: 15 hours

MKT 4100 - Digital Marketing Credit Hour(s): 3
MKT 4400 - Services Marketing Credit Hour(s): 3
MKT 4800 - Internship in Marketing Credit Hour(s): 3
MKT 4850 - Special Topics in Marketing Credit Hour(s): 3
MKT 4870 - Independent Studies in Marketing Credit Hour(s): 1 to 4
MKT 4950 - Honors Independent Study in Marketing

IV. Electives: 6 Hours

Total: 120 Hours

Graduation Planning Strategy

Entrepreneurship (GPS)

Business Analytics Concentration

This concentration will provide content knowledge in the field of Business analytics to students enrolled in the Marketing Major. This is a new discipline in business which encourages organizations to examine their existing stores of data to discern possible trends or patterns which have been hidden heretofore. Moreover, today’s business analytics extends the work historically relegated to the area of data warehousing and data mining by including current–even up to the moment–data in the analysis.