Marketing, Customer Insight (GPS)

Term One

• ENG 1100 - Academic Writing and Reading Credit Hour(s): 3
• Element 3 - CORE Global Traditions History Credit Hour(s): 3
• Element 4 - CORE Arts / Humanities Credit Hour(s): 3
• Element 6 - CORE Natural Science Credit Hour(s): 4

Term Two

• FIN 2050 - Personal Financial Decision Making Credit Hour(s): 3
• Element 3 CORE - Global Traditions Interdisciplinary Credit Hour(s): 3
• Element 6 CORE - Natural Science Credit Hour(s): 4
• Add Core - Core Course from any of the Elements Credit Hour(s): 3
• GE - General Elective Credit Hour(s): 3

Term Three

• MTH 2280 - Business Calculus Credit Hour(s): 4
• ACC 2010 - Accounting Principles I Credit Hour(s): 3
• MS 2040 - Introduction to Business Statistics Credit Hour(s): 3
• MKT 2500 - Principles of Marketing Credit Hour(s): 3

Term Four

• ENG 2100 - Research Writing and Argumentation Credit Hour(s): 3
• ACC 2020 - Accounting Principles II Credit Hour(s): 3
• MS 2050 - Quantitative Business Modeling Credit Hour(s): 3
• FIN 2210 - Financial Management I Credit Hour(s): 3

Term Five

• MKT 3100 - Consumer and Organizational Buyer Behavior Credit Hour(s): 3
• MKT 3200 - Principles of Selling Credit Hour(s): 3
• ENG 3000 - Business Writing Credit Hour(s): 3
• LAW 3000 - Legal Environment of Business Credit Hour(s): 3
• MGT 3100 - Leadership, Management and Organizational Behavior Credit Hour(s): 3

Term Six

• MKT 3300 - International Marketing Credit Hour(s): 3
• MKT 3400 - Integrated Marketing Communications Credit Hour(s): 3
• MKT 3600 - Retailing and E-Commerce Credit Hour(s): 3
• MGT 3110 - Business Ethics and Leadership Development Credit Hour(s): 3 (IW)
• MIS 3000 - Fundamentals of Information Systems Credit Hour(s): 3

Term Seven

• MKT 3500 - Marketing Research and Decision Making Credit Hour(s): 3
• MKT 4600 - Advanced Retailing Credit Hour(s): 3
• EC 3010 - Economics of Global Money Markets Credit Hour(s): 3
• SCM 3070 - Operations and Supply Chain Management Credit Hour(s): 3
• MKT Elective - Marketing Elective Credit Hour(s): 3

Term Eight

• MKT 4900 - Marketing Strategy Credit Hour(s): 3 (IW)
• MKT 4300 - Entrepreneurship Credit Hour(s): 3
• MGT 4990 - Strategy: Domestic & International Perspectives Credit Hour(s): 3
• MKT Elective - Marketing Elective Credit Hour(s): 3
• GE - General Elective Credit Hour(s): 3

Note(s):

* Required grade and GPA. All other minimum grades are recommended, but not required.
Wright State Core: Must complete two Multicultural Competence (MC) and two Integrated Writing (IW) courses.
Admission Requirements to RSCOB: 2.5 cumulative GPA and 30 semester hours.
Must complete ACC 2010 , ACC 2020 ; EC 2040 , EC 2050 ; MS 2040 , MS 2050 ; FIN 2210 ; MKT 2500 ; MTH 2280 ; ENG 2100  prior to taking 3000-level business courses.

Program Description

Marketing touches upon almost every aspect of our daily lives. Careers include marketing products and services to consumers and businesses (B2B marketing) and advocating for social or political causes. The American Marketing Association defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large.”

The following are a few of the areas that can lead to exciting careers in marketing: advertising and promotions, product management, public relations, sales, research, retailing.

Career Opportunities

For career information, please visit Wright State University Career Services:

http://www.wright.edu/careerservices

Campus Contact Information

Academic success resources (math, writing, tutoring): http://www.wright.edu/uc/success/

Admissions: http://www.wright.edu/admissions/

Financial Aid: http://www.wright.edu/financialaid/

Transitional Advising WebPage (TAP): http://www.wright.edu/semesters-advising

Additional Comments

Raj Soin College of Business
Department of Marketing
254 Rike Hall
(937) 775-3047
rscob-mkt@wright.edu

http://www.wright.edu/business/acad/marketing/