2018-2019 Academic Catalog 
    
    Mar 28, 2024  
2018-2019 Academic Catalog [ARCHIVED CATALOG]

PSY 2530 - Influence and Persuasion



Credit Hour(s): 3
Examines the importance of attitude formation, structure, and change, which special emphasis on the elements of persuasive appeals. Applications of this research to marketing, advertising, politics, law.
Prerequisite(s): Undergraduate level PSY 1010 Minimum Grade of D
Level: Undergraduate
Schedule Type(s): Lecture