2024-2025 Academic Catalog 
    
    Oct 09, 2024  
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2024-2025 Academic Catalog

PSY 2530 - Influence and Persuasion


Credit Hour(s): 3

Course Description: Examines the importance of attitude formation, structure, and change, which special emphasis on the elements of persuasive appeals. Applications of this research to marketing, advertising, politics, law.

Prerequisite(s): Undergraduate level PSY 1010 Minimum Grade of D

Course Level: Undergraduate
Schedule Type(s): Lecture

Grade Mode: Standard
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