MKT 3100 - Consumer and Organizational Buyer Behavior

Course Type: Marketing
Credit Hour(s): 3
Examines psychological, economic, societal and cultural influences on consumer decisions. Explores the nature and scope of industrial or business-to-business markets. Differentiates between consumer industrial marketing in project management, pricing, promotion and distribution.
Prerequisite(s): Undergraduate level MKT 2500 Minimum Grade of C
BES 4
Level: Undergraduate
Schedule Type(s): Lecture