MKT 2500 - Principles of Marketing

Course Type: Marketing
Credit Hour(s): 3
Studies processes and activities that direct the flow of goods and services from the producer to the consumer with consideration of the social, ethical, economic, legal, and international environments.
Prerequisite(s): (Undergraduate level EC 2040 Minimum Grade of D (EC 2040 can be taken concurrently))
BES 4
Level: Undergraduate
Schedule Type(s): Lecture