Marketing Minor

MKT Required Courses: 6 Hours

• MKT 2500 - Principles of Marketing Credit Hour(s): 3
• MKT 3100 - Consumer and Organizational Buyer Behavior Credit Hour(s): 3

MKT Elective Courses: 12 Hours

(Choose four courses)

• MKT 3200 - Principles of Selling Credit Hour(s): 3
• MKT 3300 - International Marketing Credit Hour(s): 3
• MKT 3400 - Integrated Marketing Communications Credit Hour(s): 3
• MKT 3500 - Marketing Research and Decision Making Credit Hour(s): 3
• MKT 4100 - Digital Marketing Credit Hour(s): 3
• MKT 4400 - Services Marketing Credit Hour(s): 3
• MKT 4900 - Marketing Strategy Credit Hour(s): 3
• MKT 3600 - Retailing and E-Commerce Credit Hour(s): 3
• MKT 4300 - Entrepreneurship Credit Hour(s): 3
• MKT 4600 - Advanced Retailing Credit Hour(s): 3

Total: 18 Hours