2018-2019 Academic Catalog 
    
    Mar 28, 2024  
2018-2019 Academic Catalog [ARCHIVED CATALOG]

Marketing, Business Analytics Concentration


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This concentration will provide content knowledge in the field of Business analytics to students enrolled in the Marketing Major.  This is a new discipline in business which encourages organizations to examine their existing stores of data to discern possible trends or patterns which have been hidden heretofore.  Moreover, today’s business analytics extends the work historically relegated to the area of data warehousing and data mining by including current–even up to the moment–data in the analysis.

Program Requirements:


I. Wright State Core: 39 Hours


Element One: 6 Hours


Element Two: 4 Hours


Required:

Element Three: 6 Hours


Element Four: 3 Hours


Element Five: 6 Hours


Required:

Element Six: 8 Hours


Additional Core Courses: 6 Hours


Required: Select Either

II. Business Core Requirements: 42 Hours


III. Marketing Major Requirements: Business Analytics Track: 33 Hours


Business Analytics Track: 15 Hours


Required Courses:

IV. Electives: 6 Hours


Total: 120 Hours


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