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Mar 28, 2024
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2018-2019 Academic Catalog [ARCHIVED CATALOG]
Marketing, Business Analytics Concentration
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Return to: Programs of Study
This concentration will provide content knowledge in the field of Business analytics to students enrolled in the Marketing Major. This is a new discipline in business which encourages organizations to examine their existing stores of data to discern possible trends or patterns which have been hidden heretofore. Moreover, today’s business analytics extends the work historically relegated to the area of data warehousing and data mining by including current–even up to the moment–data in the analysis.
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I. Wright State Core: 39 Hours
Element Two: 4 Hours
Required:
Element Five: 6 Hours
Required:
Additional Core Courses: 6 Hours
Required: Select Either
II. Business Core Requirements: 42 Hours
Courses that may be taken prior to admission to RSCOB:
Courses that require admission to RSCOB:
III. Marketing Major Requirements: Business Analytics Track: 33 Hours
MKT Required Courses: 9 Hours
Business Analytics Track: 15 Hours
Required Courses:
Marketing Electives: 9 Hours
Select three from the following:
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Return to: Programs of Study
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