2023-2024 Academic Catalog 
    Jun 21, 2024  
2023-2024 Academic Catalog [ARCHIVED CATALOG]

Marketing Minor

Return to {$returnto_text} Return to: Programs of Study - Alphabetical


Program Description:

A marketing minor allows you to choose from a broad selection of courses that will prepare you for a sustainable, successful career. You can add this minor to your current degree program and choose minor classes customized to your career goals. Our most successful marketing graduates are bright, creative individuals who are willing to learn and apply themselves. Customer-oriented students with technical, planning, and organizational abilities do well in our program.


Admission Requirements:

The marketing minor is open to business and non-business majors. You can be admitted to the management minor program once you are a junior and are in a major program.


Learning Objectives:

The marketing program prepares you to work in both business-to-business and business-to-consumer organization. You will learn about the motivations and behaviors and motivations of consumers, how to impact those behaviors, and how to satisfy your costumers sustainably. Learn to create, communicate, and sell, with a thorough foundation in global issues, digital technologies, and data insights. We will teach you how to apply the marketing concepts and planning taught in the classroom in real-world situations.


For more information:

Program Requirements:

MKT Required Courses: 6 Hours

MKT Elective Courses: 12 Hours

(Choose four courses)

Total: 18 Hours

Return to {$returnto_text} Return to: Programs of Study - Alphabetical