Marketing Concentration

Description

The concentration in marketing gives students a broad education in marketing tools and strategies that will benefit them across a wide variety of career fields and industries. The foundation courses in the M.B.A. will give students a solid
foundation in advanced business concepts and then they will take three advanced marketing courses. Students will learn about marketing research and analysis, including the qualitative and quantitative aspects of marketing research and how to
use data to address marketing problems, as well as marketing analysis and return
on investment.

Admission Criteria

Applicants to the official degree-seeking Master of Business Administration (M.B.A.) program must meet the following admission criteria:

• A four-year bachelor’s degree from an accredited college or university. Your bachelor’s degree does not have to be in business.
• A good academic foundation for graduate study as reflected in the applicant’s cumulative undergraduate* grade point average (GPA) on a four-point scale. Applicants who have successfully completed an American graduate degree (or equivalent international graduate degree as determined by international admissions), will be reviewed based on cumulative graduate GPA.
  • 3.0 to 4.0 GPA: No GMAT score is required for admission.
  • 2.70 to 2.99 GPA: GMAT is not required, but you will be conditionally admitted. You must have a cumulative GPA of 3.0 or higher after completing nine credit hours of M.B.A. coursework to be fully admitted. If they do not meet this goal, they will be denied admission. Credits earned while on conditional status will apply toward the degree requirements once fully admitted into the program.
  • 2.50-2.69 GPA: Applicants may petition for admission. You are required to submit a minimum GMAT score of 400 or a minimum GRE score can be substituted for the GMAT score.

Learning Outcomes

Following completion of the Marketing Concentration, students will be able to:

• Use marketing tools and strategies applicable to a wide variety of career fields.
• Leverage advanced marketing analysis concepts to produce better business solutions.
• Utilize marketing research and analysis tools to gain data-driven insights into customers and markets.

https://business.wright.edu/master-of-business-administration/concentrations