2022-2023 Academic Catalog 
    
    Aug 17, 2022  
2022-2023 Academic Catalog

Marketing, BSB


Return to {$returnto_text} Return to: Business, Raj Soin College of

Program Description:

The marketing program gives students a thorough grounding in the concepts and techniques needed to make marketing decisions in any organization. In addition to a survey course in principles of marketing, marketing majors study consumer behavior, international marketing, marketing analysis, and marketing strategy. They must also participate in major marketing projects at the senior level.

Marketing careers are far-reaching, touching on all components of the marketing mix-product, promotion, pricing, and channels of distribution. In turn, each of these areas offers dozens of specific job opportunities. For example, the promotional area includes careers in advertising, public relations, personal selling, and merchandising. Moreover, a single area, such as advertising, can offer more than two dozen special career orientations. There are rewarding career opportunities in virtually all fields of endeavor. Other major employment tracks include retailing, marketing research, product management, personal selling, and strategic planning.

Admission Requirements:

Prospective Students:

The Raj Soin College of Business offers direct admission to their major programs to first year students who meet the following criteria:

3.25 high school grade point average

22 ACT score or 130 SAT score.

Current Wright State students indtending to major in business will be admitted if they meet the following criteria:

2.5 minimum cumulative grade point average

3 semester credit hours earned 

Learning Outcomes:

Graduates will be able to:

1. suggest appropriate marketing research for marketing problems ad interpret marketting research results

2. describe the internal and external influences on marketing

3. provide examples of consumer beavior and explain how consumer behavipr affects marketing decipms

4. suggest appropriate marketing strategies and tactics for business situations

5. explain strategic planning and develop a marketing plan for an organization.

 

For additional information:

Program Requirements:


I. Wright State Core: 39 Hours


Element One: 6 Hours


Element Three: 6 Hours


Element Four: 3 Hours


Element Five: 6 Hours


Required:

Element Six: 8 Hours


Additional Core Courses: 6 Hours


Required: Select either

II. Business Core Requirements: 42 Hours


III. Marketing Major Requirements: General Track: 27 Hours


IV. Electives: 12 Hours


Total: 120 Hours


Graduation Planning Strategy


The Graduation Planning Strategy (GPS) has been created to illustrate one option to complete degree requirements within a particular time frame. Students are encouraged to meet with their academic advisor to adjust this plan based on credit already earned, individual needs or curricular changes that may not be reflected in this year’s catalog.

Concentrations



Business Analytics Concentration


This concentration will provide content knowledge in the field of Business analytics to students enrolled in the Marketing Major.  This is a new discipline in business which encourages organizations to examine their existing stores of data to discern possible trends or patterns which have been hidden heretofore.  Moreover, today’s business analytics extends the work historically relegated to the area of data warehousing and data mining by including current–even up to the moment–data in the analysis.

Program Requirements:


I. Wright State Core: 39 Hours


Element One: 6 Hours


Element Two: 4 Hours


Required:

Element Three: 6 Hours


Element Four: 3 Hours


Element Five: 6 Hours


Required:

Element Six: 8 Hours


Additional Core Courses: 6 Hours


Required: Select Either

II. Business Core Requirements: 42 Hours


III. Marketing Major Requirements: Business Analytics Track: 33 Hours


Business Analytics Track: 15 Hours


Required Courses:

IV. Electives: 6 Hours


Total: 120 Hours


Return to {$returnto_text} Return to: Business, Raj Soin College of