2019-2020 Academic Catalog 
    Feb 27, 2020  
2019-2020 Academic Catalog

MBA 7600 - Marketing Strategy

Credit Hour(s): 3
Course emphasizes key elements of marketing and their importance to organizations including both processes and outcomes. Students will demonstrate an understanding of: The strategic role of marketing organizations, including the key role of a marketing plan in the firm,key strategic issues such as market segmentation, product and brand equity pricing, service satisfaction, and customer-centric focus.
Enrollment Restrictions: Must be enrolled in one of the following Levels: Graduate, Medical, Professional. Must be enrolled in one of the following Colleges: Raj Soin College of Business.

Level: Graduate
Schedule Type(s): Lecture