MKT 4700 - Marketing Challenges

Credit Hour(s): 3

Course Description: Application of marketing tools to local businesses. Student teams use marketing tools (e.g., SWOT, target market, competitive analysis, positioning, 4Ps, milestones, metrics) to develop recommendations to address core issues in the challenge.

Prerequisite(s): BUS Tier II Complete 11 (the following must be completed: ACC 2010, 2020; EC 2040, 2050; EC 1050 or MTH 2280; ENG 1100, 2100; FIN 2210; MKT 2500; MS 2040, 2050)

Enrollment Restrictions: May not be enrolled as the following classifications: Freshman. Must be enrolled in one of the following degrees: BS in Business.

Course Level: Undergraduate
Schedule Type(s): Lecture
Grade Mode: Standard