2025-2026 Academic Catalog 
    
    Nov 15, 2025  
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2025-2026 Academic Catalog

MKT 4650 - Marketing Analytics


Variable Title

Credit Hour(s): 3

Course Description: Analysis of online and internal company data, with an emphasis on application and recommendations.

Prerequisite(s): BUS Tier II Complete 11 (the following must be completed: ACC 2010, 2020; EC 2040, 2050; EC 1050 or MTH 2280; ENG 1100, 2100; FIN 2210; MKT 2500; MS 2040, 2050)

Enrollment Restrictions: Must be enrolled in one of the following colleges: Raj Soin College of Business.

Course Level: Undergraduate
Schedule Type(s): Lecture
Grade Mode: Standard/Pass/Unsat
Total number of hours course may be taken for credit: unlimited
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