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Apr 25, 2024
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2018-2019 Academic Catalog [ARCHIVED CATALOG]
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PPH 7430 - Health Awareness and Advocacy Communications Credit Hour(s): 3 This course introduces the concepts, principles, and practices of health communications. It utilizes social/behavioral theory to develop a comprehensive, integrated plan that provides communications targeting interpersonal, community, and policy/system comm. Students will learn how to communicate risk, identify and segment target audiences, develop culturally appropriate messages and materials, social marketing and using new media, communicating with the media and policy makers, and evaluation. Enrollment Restrictions: Must be enrolled in one of the following Levels: Graduate, Medical, Professional. Must be enrolled in one of the following Programs: Public Health - MPH, Public Health Leadership- Cert.
Level: Graduate Schedule Type(s): Lecture
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