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Jun 17, 2024
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2017-2018 Academic Catalog [ARCHIVED CATALOG]
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MKT 3400 - Integrated Marketing Communications Credit Hour(s): 3 Introduces integrated marketing communications including advertising, direct marketing, public relations and sales promotion. Includes discussion of creative and media strategies. Prerequisite(s): Undergraduate level MKT 2500 Minimum Grade of C Restrictions: May not be enrolled as the following Classifications: Freshman. Must be enrolled in one of the following Degrees: BS in Business.
Level: Undergraduate Schedule Type(s): Lecture
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