MKT 3100 - Consumer and Organizational Buyer Behavior

Credit Hour(s): 3
Examines psychological, economic, societal and cultural influences on consumer decisions. Explores the nature and scope of industrial or business-to-business markets. Differentiates between consumer industrial marketing in project management, pricing, promotion and distribution.
Prerequisite(s): Undergraduate level MKT 2500 Minimum Grade of C
Restrictions: May not be enrolled as the following Classifications: Freshman. Must be enrolled in one of the following Degrees: BS in Business.

Level: Undergraduate
Schedule Type(s): Lecture