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Dec 05, 2025
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2026-2027 Academic DRAFT Catalog [ARCHIVED CATALOG]
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MKT 4900 - Marketing Strategy Credit Hour(s): 3
Course Description: Develops abilities to recognize opportunities and solve problems related to marketing strategy and improve decision making skills applied to the planning of marketing programs. Integrated Writing course.
Prerequisite(s): Undergraduate level MKT 3100 Minimum Grade of C and Undergraduate level MKT 3500 Minimum Grade of C and BUS Tier II Complete 11 (the following must be completed: ACC 2010, 2020; EC 2040, 2050; EC 1050 or MTH 2280; ENG 1100, 2100; FIN 2210; MKT 2500; MS 2040, 2050)
Enrollment Restrictions: May not be enrolled as the following classifications: Freshman. Must be enrolled in one of the following degrees: BS in Business.
Course Level: Undergraduate Schedule Type(s): Lecture Course Attribute(s): Integrated Writing Grade Mode: Standard
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