2026-2027 Academic DRAFT Catalog 
    
    Dec 05, 2025  
2026-2027 Academic DRAFT Catalog [ARCHIVED CATALOG]

MKT 4900 - Marketing Strategy



Credit Hour(s): 3

Course Description: Develops abilities to recognize opportunities and solve problems related to marketing strategy and improve decision making skills applied to the planning of marketing programs. Integrated Writing course.

Prerequisite(s): Undergraduate level MKT 3100 Minimum Grade of C and Undergraduate level MKT 3500 Minimum Grade of C and BUS Tier II Complete 11 (the following must be completed: ACC 2010, 2020; EC 2040, 2050; EC 1050 or MTH 2280; ENG 1100, 2100; FIN 2210; MKT 2500; MS 2040, 2050)

Enrollment Restrictions: May not be enrolled as the following classifications: Freshman. Must be enrolled in one of the following degrees: BS in Business.

Course Level: Undergraduate
Schedule Type(s): Lecture
Course Attribute(s): Integrated Writing
Grade Mode: Standard