2021-2022 Academic Catalog 
    
    Jan 24, 2022  
2021-2022 Academic Catalog

MKT 4670 - Marketing Analytics: Tools and Insights



Credit Hour(s): 3
Students gain hands-on experience with analytical tools to analyze marketing data and support marketing decisions that create value and build competitive advantage. Topics include demand estimation, segmentation, and web/social media analytics.
Prerequisite(s): Undergraduate level ACC 2020 Minimum Grade of D and Undergraduate level FIN 2210 Minimum Grade of D and Undergraduate level MKT 2500 Minimum Grade of D and Undergraduate level MS 2050 Minimum Grade of D and BUS Tier II Complete 11
Level: Undergraduate
Schedule Type(s): Lecture