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May 11, 2024
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2020-2021 Academic Catalog [ARCHIVED CATALOG]
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MKT 4400 - Services Marketing Credit Hour(s): 3 Explores the seven Ps of marketing relating to the marketing of services. Explores emerging theories and strategies for effective implementation. Prerequisite(s): Undergraduate level MKT 2500 Minimum Grade of C and BUS Tier II Complete 11 Enrollment Restrictions: May not be enrolled as the following Classifications: Freshman. Must be enrolled in one of the following Degrees: BS in Business.
Level: Undergraduate Schedule Type(s): Lecture
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