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Mar 28, 2024
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2018-2019 Academic Catalog [ARCHIVED CATALOG]
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MKT 7150 - Viral Marketing and Social Media Credit Hour(s): 3 This course focuses on theory, application and practice associated with viral marketing activities. Goals for students are 1) identify the major components of a viral marketing campaign 2) understand how the viral marketing approach is being used strategically by advertisers and marketers 3) understand the psychological motivations associated with content sharing (WOM). Prerequisite(s): Graduate level MBA 7600 Minimum Grade of C Enrollment Restrictions: Must be enrolled in one of the following Levels: Graduate, Medical, Professional. Must be enrolled in one of the following Colleges: Raj Soin College of Business.
Level: Graduate Schedule Type(s): Lecture
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