MKT 4400 - Services Marketing

Credit Hour(s): 3
Explores the seven Ps of marketing relating to the marketing of services. Explores emerging theories and strategies for effective implementation.
Prerequisite(s): Undergraduate level MKT 2500 Minimum Grade of C
Enrollment Restrictions: May not be enrolled as the following Classifications: Freshman. Must be enrolled in one of the following Degrees: BS in Business.

Level: Undergraduate
Schedule Type(s): Lecture