MKT 4150 - Viral Marketing and Social Media

Credit Hour(s): 3
Focuses on theory, application and practice associated with viral marketing activities. Goals for students are to identify the major components of a viral marketing campaign, understand how the viral marketing approach is being used strategically by advertisers and marketers and understand the psychological motivations associated with content sharing.
Prerequisite(s): Undergraduate level MKT 2500 Minimum Grade of C
Restrictions: May not be enrolled as the following Classifications: Freshman. Must be enrolled in one of the following Degrees: BS in Business.

Level: Undergraduate
Schedule Type(s): Lecture