MKT 3600 - Retailing and E-Commerce

Credit Hour(s): 3
Analyzes performance of marketing functions at the retail level. Emphasizes institutional and competitive factors and management of the marketing mix as it relates to retail market segments.
Prerequisite(s): Undergraduate level MKT 2500 Minimum Grade of C
Restrictions: May not be enrolled as the following Classifications: Freshman. Must be enrolled in one of the following Degrees: BS in Business.

Level: Undergraduate
Schedule Type(s): Lecture