MKT 3400 - Integrated Marketing Communications

Credit Hour(s): 3
Introduces integrated marketing communications including advertising, direct marketing, public relations and sales promotion. Includes discussion of creative and media strategies.
Prerequisite(s): Undergraduate level MKT 2500 Minimum Grade of C
Restrictions: May not be enrolled as the following Classifications: Freshman. Must be enrolled in one of the following Degrees: BS in Business.

Level: Undergraduate
Schedule Type(s): Lecture