MKT 7350 - Applied Business Planning for Commercialization

Credit Hour(s): 3

Course Description: Applied Business Planning is a course designed to provide students with contemporary entrepreneurial experience by solving real business challenges and working with local technology driven entrepreneurs. Students learn to evaluate real business and commercialization opportunities by using skills in market analysis, problem-solving, team-building, customer discovery, and business planning. Students team up and serve as consultants to these entrepreneurs with the final product being a pitch deck, directed deliverables, and a customer discovery overview. These deliverables will create value for the entrepreneur and help progress the business. This course is intended for MBA students in the Interdisciplinary Business Concentration.

Prerequisite(s): Graduate level MBA 7600 Minimum Grade of C

Enrollment Restrictions: Must be enrolled in one of the following levels: Graduate, Medical, Professional.

Course Level: Graduate
Schedule Type(s): Practicum

Grade Mode: Standard
Total number of hours course may be taken for credit: unlimited