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Sep 10, 2024
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2024-2025 Academic Catalog
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MKT 7820 - Marketing Analytics: Tools and Insights Credit Hour(s): 3
Course Description: Explains the benefits of an analytical approach to marketing decision-making, and builds skills and knowledge in undertaking such analyses. Students will gain hands-on, computer-based experience with basic and advanced analytical tools to making marketing decisions that create value and build competitive advantage. Topics include demand estimation, segmentation, forecasting sales, and web/social media analytics.
Prerequisite(s): Graduate level MBA 7600 Minimum Grade of C
Enrollment Restrictions: Must be enrolled in one of the following levels: Graduate, Medical, Professional.
Course Level: Graduate Schedule Type(s): Lecture
Grade Mode: Standard
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