2024-2025 Academic Catalog 
    
    Dec 19, 2024  
2024-2025 Academic Catalog

MKT 4720 - Small Business Marketing Planning



Credit Hour(s): 3

Course Description: Apply basic business and marketing concepts to practical situations. Students work in small teams as consultants on a business/marketing plan project with local small businesses.

Prerequisite(s): BUS Tier II Complete 11 (the following must be completed: ACC 2010; ACC 2010; EC 2040, 2050; EC 1050 or MTH 2280; ENG 1100; ENG 2100; FIN 2210; MKT 2500; MS 2040; MS 2050) and Undergraduate level MKT 2500 Minimum Grade of D

Enrollment Restrictions: Must be enrolled in the following classifications: Junior, Senior. Must be enrolled in one of the following degrees: BS in Business.

Course Level: Undergraduate
Schedule Type(s): Lecture
Course Attributes: Service Learning
Grade Mode: Standard