PPH 7430 - Health Awareness and Advocacy Communications

Credit Hour(s): 3

Course Description: This course introduces the concepts, principles, and practices of health communications. It utilizes social/behavioral theory to develop a comprehensive, integrated plan that provides communications targeting interpersonal, community, and policy/system comm. Students will learn how to communicate risk, identify and segment target audiences, develop culturally appropriate messages and materials, social marketing and using new media, communicating with the media and policy makers, and evaluation.

Enrollment Restrictions: Must be enrolled in one of the following levels: Graduate, Medical, Professional. Must be enrolled in one of the following programs: Public Health - MPH, Public Health Leadership- Cert.

Course Level: Graduate
Schedule Type(s): Lecture

Grade Mode: Standard