MKT 7050 - Consumer Behavior

Credit Hour(s): 3

Course Description: The fundamental goal of this course is to help students develop a strategic perspective for understanding and applying the psychological and sociological aspects of both industrial and consumer buyer behavior. Psychological, societal, and cultural influences on consumer decisions are examined. Marketing strategy implications of conceptual constructs are discussed.

Prerequisite(s): Graduate level MBA 7600 Minimum Grade of C (MBA 7600 can be taken concurrently)

Enrollment Restrictions: Must be enrolled in one of the following levels: Graduate, Medical, Professional.

Course Level: Graduate
Schedule Type(s): Lecture

Grade Mode: Standard