MKT 4670 - Marketing Analytics: Tools and Insights

Credit Hour(s): 3

Course Description: Students gain hands-on experience with analytical tools to analyze marketing data and support marketing decisions that create value and build competitive advantage. Topics include demand estimation, segmentation, and web/social media analytics.

Prerequisite(s): Undergraduate level ACC 2020 Minimum Grade of D and Undergraduate level FIN 2210 Minimum Grade of D and Undergraduate level MKT 2500 Minimum Grade of D and Undergraduate level MS 2050 Minimum Grade of D and BUS Tier II Complete 11 (the following must be completed: ACC 2010; ACC 2010; EC 2040, 2050; EC 1050 or MTH 2280; ENG 1100; ENG 2100; FIN 2210; MKT 2500; MS 2040; MS 2050)

Course Level: Undergraduate
Schedule Type(s): Lecture

Grade Mode: Standard