MKT 4150 - Viral Marketing and Social Media

Credit Hour(s): 3

Course Description: Focuses on theory, application and practice associated with viral marketing activities. Goals for students are to identify the major components of a viral marketing campaign, understand how the viral marketing approach is being used strategically by advertisers and marketers and understand the psychological motivations associated with content sharing.

Prerequisite(s): Undergraduate level MKT 2500 Minimum Grade of C and BUS Tier II Complete 11 (the following must be completed: ACC 2010; ACC 2010; EC 2040, 2050; EC 1050 or MTH 2280; ENG 1100; ENG 2100; FIN 2210; MKT 2500; MS 2040; MS 2050)

Enrollment Restrictions: May not be enrolled as the following classifications: Freshman. Must be enrolled in one of the following degrees: BS in Business.

Course Level: Undergraduate
Schedule Type(s): Lecture

Grade Mode: Standard