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Aug 23, 2024
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2024-2025 Academic Catalog
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MKT 7150 - Viral Marketing and Social Media Credit Hour(s): 3
Course Description: This course focuses on theory, application and practice associated with viral marketing activities. Goals for students are 1) identify the major components of a viral marketing campaign 2) understand how the viral marketing approach is being used strategically by advertisers and marketers 3) understand the psychological motivations associated with content sharing (WOM).
Prerequisite(s): Graduate level MBA 7600 Minimum Grade of C
Enrollment Restrictions: Must be enrolled in one of the following levels: Graduate, Medical, Professional. Must be enrolled in one of the following colleges: Raj Soin College of Business.
Course Level: Graduate Schedule Type(s): Lecture
Grade Mode: Standard
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