MKT 7150 - Viral Marketing and Social Media

Credit Hour(s): 3

Course Description: This course focuses on theory, application and practice associated with viral marketing activities. Goals for students are 1) identify the major components of a viral marketing campaign 2) understand how the viral marketing approach is being used strategically by advertisers and marketers 3) understand the psychological motivations associated with content sharing (WOM).

Prerequisite(s): Graduate level MBA 7600 Minimum Grade of C

Enrollment Restrictions: Must be enrolled in one of the following levels: Graduate, Medical, Professional. Must be enrolled in one of the following colleges: Raj Soin College of Business.

Course Level: Graduate
Schedule Type(s): Lecture

Grade Mode: Standard