MKT 7100 - Digital Marketing

Credit Hour(s): 3

Course Description: This course highlights key fundamentals of successful integrated online/offline marketing with an emphasis on using the Internet & other marketing tools and technologies. Objectives are to understand basic principles of marketing; how to design an e-commerce web site using Internet marketing principles & various Internet Business Models; the legal, social & ethical issues faced by Internet marketers; global implications & how to use technologies in marketing.

Prerequisite(s): Graduate level MBA 7600 Minimum Grade of C

Enrollment Restrictions: Must be enrolled in one of the following levels: Graduate, Medical, Professional. Must be enrolled in one of the following colleges: Raj Soin College of Business.

Course Level: Graduate
Schedule Type(s): Lecture

Grade Mode: Standard