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Aug 23, 2024
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2024-2025 Academic Catalog
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PSY 2530 - Influence and Persuasion Credit Hour(s): 3
Course Description: Examines the importance of attitude formation, structure, and change, which special emphasis on the elements of persuasive appeals. Applications of this research to marketing, advertising, politics, law.
Prerequisite(s): Undergraduate level PSY 1010 Minimum Grade of D
Course Level: Undergraduate Schedule Type(s): Lecture
Grade Mode: Standard
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