MKT 7500 - Marketing Research & Analysis

Credit Hour(s): 3

Course Description: Course is aimed at the manager who is the ultimate user of research and who is responsible for determining the scope and direction of research activities. The course will focus on both qualitative and quantitative aspects of marketing research and how managers use the results to address marketing problems.

Prerequisite(s): Graduate level MBA 7600 Minimum Grade of C

Enrollment Restrictions: Must be enrolled in one of the following levels: Graduate, Medical, Professional.

Course Level: Graduate
Schedule Type(s): Lecture

Grade Mode: Standard