2024-2025 Academic Catalog 
    
    Sep 19, 2024  
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2024-2025 Academic Catalog

MKT 4400 - Services Marketing


Credit Hour(s): 3

Course Description: Explores the seven Ps of marketing relating to the marketing of services. Explores emerging theories and strategies for effective implementation.

Prerequisite(s): Undergraduate level MKT 2500 Minimum Grade of C and BUS Tier II Complete 11 (the following must be completed: ACC 2010; ACC 2010; EC 2040, 2050; EC 1050 or MTH 2280; ENG 1100; ENG 2100; FIN 2210; MKT 2500; MS 2040; MS 2050)

Enrollment Restrictions: May not be enrolled as the following classifications: Freshman. Must be enrolled in one of the following degrees: BS in Business.

Course Level: Undergraduate
Schedule Type(s): Lecture

Grade Mode: Standard
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