MKT 3500 - Marketing Research and Decision Making

Credit Hour(s): 3

Course Description: Provides the process and techniques of marketing research. Formulation of projects and evaluation of research results. Basic skills needed to become a practicing marketing researcher.

Prerequisite(s): Undergraduate level MKT 2500 Minimum Grade of C and Undergraduate level MS 2040 Minimum Grade of D and BUS Tier II Complete 7 (the following must be completed: ACC 2010; EC 2040, 2050; EC 1050 or MTH 2280; ENG 1100; MKT 2500; MS 2040)

Enrollment Restrictions: May not be enrolled as the following classifications: Freshman. Must be enrolled in one of the following degrees: BS in Business.

Course Level: Undergraduate
Schedule Type(s): Lecture

Grade Mode: Standard