MKT 3400 - Integrated Marketing Communications

Credit Hour(s): 3

Course Description: Introduces integrated marketing communications including advertising, direct marketing, public relations and sales promotion. Includes discussion of creative and media strategies.

Prerequisite(s): Undergraduate level MKT 2500 Minimum Grade of C and BUS Tier II Complete 7 (the following must be completed: ACC 2010; EC 2040, 2050; EC 1050 or MTH 2280; ENG 1100; MKT 2500; MS 2040)

Enrollment Restrictions: May not be enrolled as the following classifications: Freshman. Must be enrolled in one of the following degrees: BS in Business.

Course Level: Undergraduate
Schedule Type(s): Lecture

Grade Mode: Standard