2021-2022 Academic Catalog 
    
    Mar 28, 2024  
2021-2022 Academic Catalog [ARCHIVED CATALOG]

MKT 7500 - Marketing Research & Analysis



Credit Hour(s): 3
Course is aimed at the manager who is th ultimate user of research and who is responsible for determining the scope and direction of reseach activities. The course will focus on both qualitative and quantitative aspects of marketing research and how managers use the results to address marketing problems.
Prerequisite(s): Graduate level MBA 7600 Minimum Grade of C
Enrollment Restrictions: Must be enrolled in one of the following Levels: Graduate, Medical, Professional.

Level: Graduate
Schedule Type(s): Lecture