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Mar 28, 2024
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2021-2022 Academic Catalog [ARCHIVED CATALOG]
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MKT 4100 - Digital Marketing Credit Hour(s): 3 Basic principles of internet marketing and use of selected technologies e.g., advertising, search engine optimization, viral/social marketing, online surveys, web design, analytics, SPSS, geodemographics. Prerequisite(s): Undergraduate level MKT 2500 Minimum Grade of C and BUS Tier II Complete 11 Enrollment Restrictions: May not be enrolled as the following Classifications: Freshman. Must be enrolled in one of the following Degrees: BS in Business.
Level: Undergraduate Schedule Type(s): Lecture
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