2021-2022 Academic Catalog 
    
    Mar 28, 2024  
2021-2022 Academic Catalog [ARCHIVED CATALOG]

MKT 4100 - Digital Marketing



Credit Hour(s): 3
Basic principles of internet marketing and use of selected technologies e.g., advertising, search engine optimization, viral/social marketing, online surveys, web design, analytics, SPSS, geodemographics.
Prerequisite(s): Undergraduate level MKT 2500 Minimum Grade of C and BUS Tier II Complete 11
Enrollment Restrictions: May not be enrolled as the following Classifications: Freshman. Must be enrolled in one of the following Degrees: BS in Business.

Level: Undergraduate
Schedule Type(s): Lecture