MKT 3500 - Marketing Research and Decision Making

Credit Hour(s): 3
Provides the process and techniques of marketing research. Formulation of projects and evaluation of research results. Basic skills needed to become a practicing marketing researcher.
Prerequisite(s): Undergraduate level MKT 2500 Minimum Grade of C and Undergraduate level MS 2040 Minimum Grade of D and BUS Tier II Complete 7
Enrollment Restrictions: May not be enrolled as the following Classifications: Freshman. Must be enrolled in one of the following Degrees: BS in Business.

Level: Undergraduate
Schedule Type(s): Lecture