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Mar 29, 2024
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2021-2022 Academic Catalog [ARCHIVED CATALOG]
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MBA 7600 - Marketing Strategy Credit Hour(s): 3 Course emphasizes key elements of marketing and their importance to organizations including both processes and outcomes. Students will demonstrate an understanding of: The strategic role of marketing organizations, including the key role of a marketing plan in the firm,key strategic issues such as market segmentation, product and brand equity pricing, service satisfaction, and customer-centric focus. Enrollment Restrictions: Must be enrolled in one of the following Levels: Graduate, Medical, Professional. Must be enrolled in one of the following Colleges: Raj Soin College of Business.
Level: Graduate Schedule Type(s): Lecture
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