|
|
Mar 29, 2024
|
|
2021-2022 Academic Catalog [ARCHIVED CATALOG]
|
MKT 7820 - Marketing Analytics: Tools and Insights Credit Hour(s): 3 Explains the benefits of an analytical approach to marketing decision-making, and builds skills and knowledge in undertaking such analyses. Students will gain hands-on, computer-based experience with basic and advanced analytical tools to making marketing decisions that create value and build competitive advantage. Topics include demand estimation, segmentation, forecasting sales, and web/social media analytics. Department Managed Prerequisite(s): Graduate level MBA 7600 Minimum Grade of D Enrollment Restrictions: Must be enrolled in one of the following Levels: Graduate, Medical, Professional.
Level: Graduate Schedule Type(s): Lecture
|
|
|