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Mar 28, 2024
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2021-2022 Academic Catalog [ARCHIVED CATALOG]
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MKT 4150 - Viral Marketing and Social Media Credit Hour(s): 3 Focuses on theory, application and practice associated with viral marketing activities. Goals for students are to identify the major components of a viral marketing campaign, understand how the viral marketing approach is being used strategically by advertisers and marketers and understand the psychological motivations associated with content sharing. Prerequisite(s): Undergraduate level MKT 2500 Minimum Grade of C and BUS Tier II Complete 11 Enrollment Restrictions: May not be enrolled as the following Classifications: Freshman. Must be enrolled in one of the following Degrees: BS in Business.
Level: Undergraduate Schedule Type(s): Lecture
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